What does it mean to set up a graphic design studio in 2018? Does it still make sense to do so? Is there still room for an ideal of radical visual communication that is not at the complete service of the whims of capital? Is anyone still listening?
We tried to explain a project called "Norma" to the friends who attended the inaugural evening, in the hope that amidst so much chaos and indecision our idea of graphic design might still have a listener.
We wanted an anonymous white cube, we ended up renting a castle.
Illustrations: Davide Dutto
Photos: Massimiliano Sticca