Alena Seredova for Massimo Fiorio

A series of billboards designed for Massimo Fiorio, a hair stylist from Turin, which stands out for the unusual photographic cut of the testimonial (Alena Šeredová). Dealing with hairstyles and not with models' bodies, it was logical to dedicate three quarters of the campaign to hair, almost transforming them into a texture.

Billboard design model
Hair stylist graphic design